YouTube is now the biggest music discovery engine, and understanding its algorithm can transform your reach. From playlists to watch time strategies, artists who work with the system—not against ...

Boardroom speaks with the entrepreneur charting a new course in streaming and building music's middle class. Coda is built differently. Whichever artist a subscriber chooses as their “home” artist ...

YouTube’s music recommendation system isn’t the same as its video algorithm — and knowing the difference can make or break your reach. From completion rates to playlist saves, the signals that matter ...

Moone Walker reveals how losing his job, studying algorithms and refusing to quit helped turn “LIZZO” into a gold record. In today’s music industry, going viral is often mistaken for luck. But artists ...