“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

The Navy announced Monday it had upgraded the Navy Lessons Information System, a searchable database of information to help fleet readiness. The NLLIS updates will make the database — which has more ...

You're a database administrator, working hard, never catching up. You keep the databases humming morning, noon and night, weekdays, weekends and holidays. Or at least you try to. But things happen.

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

Have we come full circle in database technologies? At this year’s San Jose Strata conference, Doug Turnbull (@softwaredoug) provided a recap of the last 30 to 40 years of database history, and posed ...

Unless you are a statistical anomaly, you should have received a handful of notifications by now from companies like Chase Bank, or Best Buy warning you that your email address may have been ...

NASA’s Lessons Learned database is a vast, constantly updated collection knowledge and experience from past missions, which it relies on for planning future projects and expeditions into space. With ...