Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Continuous probabilistic techniques involving simulation can help managers predict the likelihood of time and cost overruns in all types and sizes of oil and gas projects. By deriving time and cost ...

Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

We haven't exactly worked out all of AI's kinks yet. Just try asking ChatGPT to solve a basic math problem or tell you how many R's are in "strawberry." You'll get a different, probably unhinged, ...