Algorithms can be elegant, helpful tools to solve complex problems. And Kellogg professor Sébastien Martin is teaching students how to think holistically, so, that through technical skills, they can ...

Everyone wants predictive algorithms to be accurate, but there are different ways to define accuracy. Is it better to have an algorithm that's rarely perfect, but also rarely off by a mile? Or to have ...

As the world races to build artificial superintelligence, one maverick bioengineer is testing how much unprogrammed intelligence may already be lurking in our simplest algorithms to determine whether ...

Companies, nonprofit organizations, and governments design algorithms to learn and predict user preferences. They embed these algorithms in recommendation systems that help consumers make choices ...

The challenge for modern marketers is not whether to trust the data, but how to translate it into work that still feels human. Modern marketing has shifted from simple messaging to utilizing real-time ...

Whether we’re using Spotify, Amazon, Netflix or Instagram, we encounter algorithms that recommend content or products to us every day. In 2017 Netflix stated that its users discover around 80 percent ...