Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Home warranties help save you money when essential systems or appliances break down. But not all plans are worth it. To help homeowners make confident decisions, the ConsumerAffairs Research Team ...

Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...